ABSTRACT
Tourist behavior has changed a lot because of the COVID-19 pandemic. This study aims to determine the intention of Muslim tourists to visit after Covid-19 pandemic with considerations of halal tourism literacy and perception of Covid-19 and the integration of the Motivation Opportunity Ability (MOA) concept framework. This research has a significant contribution to the halal tourism literature to predict the behavior of Muslim tourists by considering health and safety issues after the Covid-19 pandemic. Data was collected through an online survey with 270 respondents. The data obtained were then analyzed using CFA-SEM on the Smart-PLS 3.2.9 software. The data processing results showed that halal tourism literacy, opportunity, perception of Covid-19, and motivation had direct-significant effects on the intention to visit. Likewise, the indirect effects of tourism information search on the intention to visit could be mediated by halal tourism literacy. However, tourism information search has no significant direct effect on the intention to visit. In addition, the indirect effect of opportunity and perception of Covid-19 on the intention to visit could not be mediated by motivation. © 2022, SRAC - Romanian Society for Quality. All rights reserved.